Are your sales where you want them to be? No? What should
you do first to build sales? First, assess where you
are. Your answers to the following questions will put you
on the pathway to increasing your sales.

Question #1 - What have you done so far to market your
business?

Set aside ten minutes, grab a pen and paper, or a keyboard
and write it out. Writing out what you have already done
is key. Once you write down what youve done, you may see
overlooked techniques you can implement.

Question #2 - How many leads do you get each week?

If you have a store or web page , your leads are your visitors.
Many business owners dont know this critical number. They
assume that if they have low sales, they just need to make
visitors . They could be throwing money away. Heres how:

Imagine spending money to bring visitors to an online store
that looks unprofessional or where visitors can not find what
they want. Most, maybe all of the visitors leave without
buying. The same money that is spent on bringing more
visitors would be better spent building the website work or
look better.

Question #3 - How many leads become your customers each week?

When you understand how many everybody visit each week and how many
become customers, you understand a very important number. This
number is how well you convert visitors to customers. Is it
1 in 100? 20 in 100? Maybe its 1 in a thousand. Can your
business do a better job in converting visitors to customers?

Question #4 - Where do your visitors come from?

Which ads are sending you leads or visitors? Which web sites
and e mail newsletters are referring visitors to you?

Question #5 - Where are your SALES coming from?

At first glance, this seems to be the similar to "Where do
your visitors come from", but its not. Website A may refer
a thousand visitors and give you 0 sales. Website B can
refer a hundred people and 20 buy from you. You will want
to find more Website Bs.

Question #6 - What measurable outcome would you like
from your branding efforts?

Lots more sales! Of course. But how do you hit this
target? What are you aiming for so you can get more sales?

You can not hit what youre not aiming for. Would you like
more visitors, more leads, and more phone calls from people
who want what you have to offer? Or, if youre already
grasping plenty of inquiries, would you like to close more
sales? Or would you like more current customers to buy
again?

By evaluating what you have been doing, you might get on
track to selling better and building sales.