The Silver Bullet For Web Profits? Surprise: It is Not Traffic!

Most of the tools on the Internet are traffic creating tools. The conventional wisdom in the internet advertising business is that if you attract enough all the people to your page - preferably millions, then the sales will take care of themselves.

The only problem is that 99.9% of all web sites will never attract millions of visitors or even thousands.

Direct Marketing statistics have been compiled over the last 50 decades and they reveal that an average response rate is between 1 and 3 percent. A better than average response rate from a highly targeted niche audience could be as high as 5 to 8 percent. This is rare. So, the odds that you will create sales copy that reels in a 10 percent response rate are close to zero.

How Web Sites Make Money

The only way to increase your profits on the web is to improve your Conversion rates - the percentage of visitors that actually buy the product or service you sell.

Example:

Lets say you run a mailing to 5,000 subscribers of an Ezine and your response rate is 2%. Your website would pull 100 visitors from that mailing. Look at the table below to see how the Conversion rate might dramatically affect the amount of sales on your web page :

Visitors Conversion Rate Sales
100 1% 1
100 2% 2
100 5% 5
100 10% 10

Very few internet site promoters might boast a 10% conversion rate.
If this we are effortless to do, we would all be rich. It is possible though,to double or triple your conversion rate and if achieved, you dont have to obsess about traffic any longer.

In our example above, a 3 percent conversion rate would triple your sales and revenues. For every 100 people that visited your site you would generate 3 sales. If 1,000 people visited your web site this month, you would generate 30 sales. If your merchandise sold for $50.00, you would make $1,500.00 in sales.

Remember, most web sites are lucky to convert 1 percent of visitors.

Direct selling professionals will tell you that it takes on average 6 or 7 attempts by a salesperson to convert a customer. Now, as in Internet Marketer, you need to convince your visitor to visit your website multiple times before they will buy.
I like to call the 1 percent conversion rate we discussed above, the Impulse rate.

We all know what Impulse shopping is. We also understand that only the biggest stores and web sites can survive from the revenue they make on impulse sales. Impulse sales are not real sales, they are gifts, or lucky funds . Real sales require you to convince the visitor to generate a purchase.

What You Can Do to Increase Your Conversion Rate

The two biggest ways to increase your conversion rate are:
1) The strength and persuasiveness of your online content
2) The utilize of an autoresoponder to maximize your responsiveness and send out a timed consistent presales communication to visitors who ask for information.

Final Thought:

Remember, there are over 1 billion web sites out there. What are
the odds that someone will be driven to yours? Even with a giant
advertisement budget, (that most of us dont have, you cannot drive millions to your website. If it we are that elegant, every body who pasted a website on the internet would be rich!

You are only going to build lots of funds consistently, if you can turn a sale.

see you in the ezines,

Vincent Gomory