Web Site Traffic.
By Stuart Reid.
The target
of any business is to get visitors. In a internet page
this
traffic comes from clicks to your URL.
If you just put a page on the web and do nothing else then that
s what will happen - nothing else.
You really positive need
explicit
visitors
. If you put yourself into the
search engines then you will get defined visitors
. People will
search for something targeted, and if your website
comes up they
will visit you. If you attempt to spam the search engines and
make use of
fake keywords then they will visit but will be suprised at
what they find and leave straight away. You get one visitor, yes,
but it was value nothing. If you we are
honest then they will see
that what they searched for has some relevance to your web page
(
apart from the odd bad choice
). Then its the job of your
content to keep the visitor there, but thats not the point of
this article.
If you write an advert then that will generate even more
clear-cut traffic. If that advert is put into a place where it
will be seen by many people
who have some interest in what you say
then it is even more specific again. An advert about web
promotion in an e-zine about web promotion is highly clear-cut.
An advert about web promotion in an e-zine about computing is
still explicit
but not so much. An advert about web promotion in
an e-zine about parenting is not so clear-cut but if you get
visitors from it then they will still be defined visitors.
Again, its your website
that does the selling, but your ad nudges
a buyer into the right place.
The point is 500 distingguished visitors are assessment of value much more than 10,
000 non clear-cut.
So avoid start and exit exchanges! They arent value it. Some do
let you choose a category in which to get placed but most
visitors close these pop up windows as soon as they appear. If
you buy hits from paid-electronic mail
companies the visitor will usually
only leave your web page
visible long enough to register a credit.
If you buy guaranteed hits packages then the hits registered
were in all probability not worth anything. There is a
big difference between a hit and a visitor who stays to read
your content.
So, remember - always strive to get defined visitors
and build
sure people see what they expect. Do not
rely on throwing
thousands of visitors at your page
and hoping some will buy.
They will not
if they arent interested, and they wont be
interested unless they meant to be there!
