Bob called last week from Phoenix, Arizona with some stunning news about his website. He first contacted me in the fall of 2003. He had a internet page that was helping him contruct a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his website and get more of them to contact him about his retail liquidation services.

Are you interested in grasping more potential customers to your internet page and prompting more of them to contact you?

Over the two decades I worked with Bob to help him clearly define his target sell , identify the problem he solves, and clarify his advertising message. We improved the copy on his web site and the structure of his web pages to prompt more many people to contact him. I showed him how to write articles and make use of them to build a steady stream of visitors to his site.

Bob was happy with the results of these changes, but I wasnt. He was acquiring more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his branding communication . Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing branding message.

Prior to working with me, Bob had spent ten years regularly experimenting with his branding communication and had found a sentence that generated the best response hed ever had. It was working; he was keeping busy, making funds and didnt want to mess with success.

We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadnt stopped experimenting. He had taken my advice to heart after all and been fine-tuning his advertising message so that it described the problem he solves for his clients clearly and concisely.

With this new branding communication at the top of his web page, Bob is acquiring 3 times the number of inquiries about his services. Thats 300% more many people who understand the problem he solves and who are contacting him about his services.

How much more could you be generating if you had 3 times as many people contact you about your products and services?

When your potential buyers are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their childs college tuition, sell off their more inventory quickly so they have more operating cash on hand, as in Bobs case. In every case your prospect has a problem or positive need that prompted their purchase.

Your potential customers are hoping you might help them. Theyre hoping you have the solution to generating them happier, smarter and richer. They are buying the result you provide.

When a prospect meets you or visits your website, the first merchandise they should see is a statement of the problem you solve. Your prospects then immediately understand whether you can help them.

Why is your promoting message your elevator speech and the way you talk about what you do so important?

At ten to twelve words long, your selling communication will not cover all the problems you solve, establish your credibility or the assessment of worth you provide. But if the first thing you say to a prospect doesnt get their attention, they will not stay at your website, read the rest of your marketing materials or listen to the rest of what you have to say.

Bob spent over a decade experimenting to find a branding communication that helped him build a steady income and then in a few many years discovered he could improve on it by three hundred percent. Dont wait ten many years to do the identical with your branding. Write, test and use a problem solving advertising message and more everybody will contact you about your products and services.
-