Exhibiting at trade shows may be a cost-good way to generate customers , whether you are a new entrepreneur or have been in business for many years. Some exhibitors, however, do not acquired skill the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizers responsibility is to promote the show, fill the exhibits and fill the show with large numbers of visitors. Being at the right show for your doing business is the first step. Attracting visitors to your exhibit is the next step and may be a challenge, and once the visitor is there, acquiring them to buy your merchandise or accomadation , or agree to future contact is another challenge. Bring to mind a measure when you either participated at a trade show or were a visitor at a trade show - what attracted you to an exhibit, and what turned you off? Here are 5 success tips that will assist you in enhancing your knowledge as an exhibitor at your first or next trade show.
1. Seating. Sitting on a barstool will keep you at eye-level with most visitors. Avoid chairs at regular height as it creates a sense of distance between you and your visitors, thus breaking rapport with them.

2. Create gender balance. Balancing the number of men and women in your exhibit will help ensure your visitors feel relaxed during their visit. An exhibit staffed by all men or all women might not be as inviting to the opposite sex. In addition to gender balance, when possible, have different ages of staff at your exhibit to ensure that visitors might relate to the staff at your exhibit.

3. Less is more when it comes to displaying your literature -it is better to replenish your materials frequently than have a disorganized surplus at any one measure . Large piles of flyers or show-special handouts can appear to some visitors that no one has taken an interest in your materials. Store large quantities of your handouts and flyers under your table and only display short, smaller piles at any one instant.

4. Offer carry bags. Many visitors collect a multitude of samples, brochures, and business cards during the show. Offer them a carry bag that displays your company logo. Not only will you appear as the hero for giving them a handy carry bag, you will also have your title /logo displayed at the Show while they are browsing the other exhibits.

5. Use a photo. Put a head-and-shoulders photo of yourself or a photo of your item on your literature. These photos will help visitors remember you when they browse through your materials at a later date. Many visitors collect a multitude of flyers and brochures during the show and when they get back to their office, they sift through each piece, usually tossing away what they dont absolutely need. Having your photo on your materials will help them reconnect with you again.

Michael Losier is a Business Success Coach in Victoria, BC and a past trade show producer. Michael offers a FREE 1-hour TeleClass (class over the telephone) on this subject. Visit http://www.TeleClassInternational.com to view and register for the next Trade Show Exhibitor TeleClass.